Social media and online dating

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But instead of members of the public using their own photos, cheeky Twitter users submitted images of Peter Sutcliffe and Joseph Fritzl among other notorious criminals.

Many people were sympathising with Walkers' social media manager after the huge backlash because of the storm the videos had created.

A Walkers Crisps marketing stunt spectacularly backfired when it inadvertently tweeted pictures of murderers and paedophiles including Fred West, Harold Shipman and Jimmy Saville.

The food giant had invited Twitter users to send their selfies to its Twitter account, after which it would automatically be added to an animation showing ambassador Gary Lineker appearing to hold up a snap of their face.

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They were then automatically uploaded to the videos Cheeky fans have hijacked the otherwise innocent campaign and sent in photographs of notorious individuals such as Jimmy Saville (pictured), who appears next to Gary Lineker in an embarrassing PR disaster The video first shows Walkers ambassador Lineker holding the photo, before the face is then incorporated into a Mexican wave with football fans.

Social media is a relatively new concept, having really only risen to prominence in the early/mid 2000’s, but it is something that has penetrated and shaped almost every aspect of our daily lives.

Social media have permanently changed communications, marketing, advertising, journalism and many, many other areas.

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